Ben Hoodless (Business Principal) has 25 years experience with large multinational R&D agribusiness companies working with various solutions including crop protection, biologics and genetics across multiple disciplines including sales, product development, strategy, marketing, portfolio management and executive roles. He was also the CEO of the International Fresh Produce Association, Australia, New Zealand an all of supply chain industry association focused on tackling key industry challenges.

My success as a leader and project manager is underpinned by my collaborative and inclusive mindset. I fundamentally believe that business success comes through establishing clear goals, empowering stakeholders, making decisive decisions and celebrating the wins and learning from the losses. Building strong and effective teams and relationships is what I am all about.

I am taking forward these experience's and principles into ElementAg an organisation at the forefront of industry innovation.